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1 | | The process of identifying and selecting goals and actions for the organization to take is called: |
| | A) | organizing. |
| | B) | planning. |
| | C) | leading. |
| | D) | controlling. |
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2 | | A broad statement of the organization's purpose, products, and customers is called the organization's: |
| | A) | mission statement. |
| | B) | differentiation strategy. |
| | C) | low-cost strategy. |
| | D) | synergy. |
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3 | | The accounting department of an organization is an example of the organization's: |
| | A) | division. |
| | B) | profit-center. |
| | C) | function. |
| | D) | vertical integration. |
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4 | | Top managers of the organization are primarily responsible for which type of planning? |
| | A) | Business-level |
| | B) | Divisional-level |
| | C) | Functional-level |
| | D) | Corporate-level |
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5 | | Divisional managers are primarily responsible for which type of planning? |
| | A) | Business-level |
| | B) | Corporate-level |
| | C) | Functional-level |
| | D) | None of these |
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6 | | Short-term plans are typically for the period of: |
| | A) | ten years or more. |
| | B) | five or more years. |
| | C) | one to five years. |
| | D) | one year or less. |
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7 | | When an organization annually revises its five-year plan, this is called a(n): |
| | A) | low-cost plan. |
| | B) | rolling plan. |
| | C) | differentiation plan. |
| | D) | focused plan. |
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8 | | The plan created by NASA to land a man on the moon and return him to earth safely was an example of what type of plan? |
| | A) | Programmed |
| | B) | SOP |
| | C) | Single-use |
| | D) | Strategic alliance |
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9 | | Another term for the functional level of management is the ________ level. |
| | A) | top |
| | B) | horizontal |
| | C) | department. |
| | D) | vertical |
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10 | | In terms of a SWOT analysis, a company that is planning to sell its product to new market segments is basing its decision primarily on its: |
| | A) | potential weaknesses. |
| | B) | potential threats. |
| | C) | potential strengths. |
| | D) | potential opportunities. |
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11 | | When BMW produces expensive cars that are aimed at upper-income customers, this represents what type of strategy? |
| | A) | Low-cost strategy |
| | B) | Focused differentiation strategy |
| | C) | Focused low-cost strategy. |
| | D) | Stuck-in-the-middle strategy |
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12 | | When PepsiCo purchased Frito Lay snack foods to expand from its beverage base, this was an example of: |
| | A) | diversification. |
| | B) | a global strategy. |
| | C) | vertical integration. |
| | D) | a strategic alliance. |
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13 | | When General Electric moved away from making appliances to purchase NBC Broadcasting Company, this was an example of: |
| | A) | diversification. |
| | B) | a strategic alliance. |
| | C) | vertical integration. |
| | D) | a global strategy. |
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14 | | When Hilton Hotels allows an Austrian company to use its name and its procedures to set up a hotel in Vienna, this is an example of: |
| | A) | synergy. |
| | B) | scenario planning. |
| | C) | franchising. |
| | D) | a low-cost strategy. |
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15 | | When Du Pont, a large US chemical company, signs a contract with a company in Germany that allows that company to produce Du Pont's Teflon and sell it in Germany in return for a fee, this is an example of: |
| | A) | franchising. |
| | B) | being stuck-in-the-middle. |
| | C) | backward integration. |
| | D) | licensing. |
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