Kruti Shah is a young and upcoming freelance marketing and communications professional with diverse experience for her years. in the past six years, her work has encompassed market research, product launches, brand management, project management, website communication and business development. Kruti has worked as a marketing coordinator for Fibre-Craft Materials Corporation, USA and as a business development manager for Pidilite Industries. She has also worked and consulted with Zydus Cadila Healthcare, Educational Initiatives, Publicis Worldwide, and the American Red Cross of Greater Chicago.

Currently, Kruti serves as the founder of the marketing and communications consultancy outfit Thinking Ink, and as a visiting faculty of marketing and communications at Ahmedabad Management Association and N R Institute of Business Management. Her areas of professional interest lie in enhancing the quality of advertising for small and medium enterprises, exploring Internet marketing and devising new teaching materials and methodologies in marketing communications.

Kruti is an MS in Marketing Communications from Surat Graduate School of Business, IIT, Chicago and a gold medallist MBA from Nirma University, Institute of Management. She has co-edited the book 'Inspirational Gems to Empower your Life', which has successfully run over five editions winning wide acclaim. Kruti devoted her leisure time to trekking and travelling, and expresses her creativity in Bharatnatyam and Kuchipudi dances.

Alan D'Souza has over three decades of experience in Industry, Academics and Institutions building. A post-graduate from the Indian Institute of Management, Ahmedabad, (IIM-A), he has worked with Companies such as Boehringer-Knoll, Glaxo, Shilpi Advertising and Mudra Communications. His industry experience includes developing the marketing and communication strategies of ethical pharma and OTC brands such as Euglucon, Isoptin, Farex, Complan and Nycil. In the advertising arena he has contributed towards building brands such as Cera, Vimal, Rasna, Dhara, Symphony, Yera etc. He has wide international experience and has consulted with companies in the UK, Sri-Lanka, Bangladesh, Saudi Arabia, Kenya, Nigeria and Rawanda. He is one of the founder members of MICA (Mudra Institute of Communications, Ahmedabad). He has set up MICORE (Mudra Institute of Communications Research) the first Institute of its kind in India dedicated to Communications Research. He is visiting faculty at many of the premier management institutions in the country. He also has a significant number of publications and case studies to his credit.

Mr D'Souza is currently Director, Goa Institute of Management, one of the premier management schools in the country.