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Chapter Outline
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Section I
  1. Functional Business Systems
  2. Introduction
  3. Real World Case:Cypress Semiconductor and FleetBoston: Benefits and Challenges of Targeted Marketing
  4. IT in Business
  5. Marketing Systems
  6. Manufacturing Systems
  7. Human Resource Systems
  8. Accounting Systems
  9. Financial Management Systems
Section II
  1. Cross-Functional Enterprise Systems
  2. Introduction
  3. Real World Case: Johnson Controls: Enterprise Collaboration Systems in Manufacturing
  4. Cross-Functional Enterprise Applications
  5. Enterprise Application Integration
  6. Transaction Processing Systems
  7. Enterprise Collaboration Systems







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