 | Chapter Outline
(See related pages)
Section I
- Customer Relationship Management: The Business Focus
- Introduction
- Real World Case: Mitsubishi Motor Sales: Implementing Customer Relationship Management Systems
- What Is CRM?
- The Three Phases of CRM
- Benefits and Challenges of CRM
- Trends in CRM
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| | | Section II
- Enterprise Resource Planning:
The Business Backbone
- Introduction
- Real World Case: Agilent Technologies and Russ Berrie: Challenges of Implementing ERP Systems
- What Is ERP?
- Benefits and Challenges of ERP
- Trends in ERP
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| | | Section III
- Supply Chain Management:
The Business Network
- Introduction
- Real World Case: TaylorMade Golf and HON Industries:
The Business Value of Supply Chain Management
- What Is SCM?
- The Role of SCM
- Benefits and Challenges of SCM
- Trends in SCM
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