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Student Edition
Instructor Edition
Crafting and Executing Strategy (SIE): The Quest for Competitive Advantage: Concepts and Cases, 16/e

Arthur A. Thompson, Jr., University of Alabama - Tuscaloosa
A. J. Strickland III, University of Alabama - Tuscaloosa
John E. Gamble, University of South Alabama
Arun K Jain, Indian Institute of Mgmt, Lucknow

ISBN: 0070146721
Copyright year: 2008

This new and updated edition of Crafting and Executing Strategy presents latest research findings from the literature, and cutting edge strategic practices of companies. Designed as a text for the MBA level students of strategic management, the book explains the core concepts in a language that is easy for the students to grasp, and provides examples of their relevance. It thoroughly describes the tools of strategic analysis and makes the coverage up-to-date by including landmark changes in the competitive markets and company strategies being driven by globalization and internet technologies. It also showcases a good collection of well-researched, well-written cases having major decision issues and important teaching points.

This special Indian edition has, in addition, a good number of examples and cases from the Indian context. “Strategic Thinking Capsules” on renowned companies have been included to offer the students an opportunity to put strategy into action. Also, five new cases enable the students to understand the intricacies of strategy in the local context.


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