Chapter 1 Internet Exercises - Market segmentation is one of the most important parts of developing a marketing strategy. Many commercial firms provide information and services to help define and/or describe market segments. Visit USAData’s website (www.usadata.com). Select the “Tour of a Market Target Analysis.” Take a tour that interests you. Prepare a report on the characteristics of that market. How valuable do you think this service would be to a marketer?
- Visit the WorldOpinion website (www.worldopinion.com). What information can you find that is relevant to understanding consumer behavior?
- Marketers of many products target young (under 29) single adults who live alone. How will thenumber of such adults change between now and 2010 (hint: visit (www.census.gov)?
- Examine magazine ads for a product category that interests you. Visit two websites identified in the ads. Which is most effective? Why? What beliefs about consumer behavior are reflected in the ads?
- What ethical and legal issues involving the interaction of consumers and marketing are currently the concern of the following?
a. Federal Trade Commission (www.ftc.gov).
b. Better Business Bureau (www.bbb.org). - Evaluate several of PETA’s websites (www.peta-online.org, www.circuses.com, www.nofishing.net, www.taxmeat.com, and www.furisdead.com).
- Evaluate L’eggs’ website (www.leggs.com). What assumptions about consumer behavior are reflected in this website?
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