 |
1 | |
The area of study that focuses on individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs is generally called: |
| | A) | Consumer behavior |
| | B) | Psychology |
| | C) | Sociology |
| | D) | Economic behavior |
| | E) | None of the Above |
|
|
2 | |
The application of consumer behavior is beneficial for the areas of: |
| | A) | Marketing strategy |
| | B) | Regulatory policy |
| | C) | Social marketing |
| | D) | Informed individuals |
| | E) | All of the above |
|
|
3 | |
The difference between all the benefits derived from a total product and all the costs of acquiring those benefits is called: |
| | A) | Consumer equilibrium |
| | B) | Customer value |
| | C) | Balance theory |
| | D) | Consumer balance process |
| | E) | None of the Above |
|
|
4 | |
The total product is referred to as the: |
| | A) | Entire marketing mix |
| | B) | The product including all product features |
| | C) | The product plus service elements |
| | D) | The product and the company that makes it |
| | E) | None of the Above |
|
|
5 | |
In analyzing the market, it is important to consider all of the following, except: |
| | A) | Customers |
| | B) | Company |
| | C) | Competitors |
| | D) | Products |
| | E) | None of the Above |
|
|
6 | |
The notion that most products in developed economies satisfy more than one need relates to the |
| | A) | Total product |
| | B) | Need set |
| | C) | Product extensions |
| | D) | Complete product line |
| | E) | None of the Above |
|
|
7 | |
When segmenting the market, the most important factor is recognizing groups of consumers by their: |
| | A) | All demographics |
| | B) | Education |
| | C) | Similar need sets |
| | D) | Desires |
| | E) | None of the Above |
|
|
8 | |
The question "How will we provide superior customer value to our target market?" is answered by: |
| | A) | Product delivery mechanisms |
| | B) | Marketing mix |
| | C) | Marketing communications |
| | D) | Marketing strategy |
| | E) | None of the Above |
|
|
9 | |
The combination of the amount consumers pay, the location they make purchases, the messages they are exposed to, and the consumable artifact is referred to as the: |
| | A) | Marketing strategy |
| | B) | Marketing mix |
| | C) | Marketing communications |
| | D) | Product delivery mechanisms |
| | E) | None of the Above |
|
|
10 | |
The outcomes of marketing strategy include: |
| | A) | Product, service, and customer outcomes |
| | B) | Profits, satisfaction, and community outcomes |
| | C) | Sales, satisfaction, and stock price outcomes |
| | D) | Firm, individual, and society outcomes |
| | E) | None of the Above |
|
|
11 | |
The general structure of consumer behavior is captured in the book by recognizing each of these factors, except: |
| | A) | External influences |
| | B) | Internal influences |
| | C) | Socialization influences |
| | D) | Self-concept and lifestyle |
| | E) | None of the Above |
|
|
12 | |
The totality of an individual's thoughts and feelings about him- or herself is called: |
| | A) | Individualization |
| | B) | Self-concept |
| | C) | Psychographics |
| | D) | Individual lifestyle |
| | E) | None of the Above |
|
|
13 | |
The notion that individuals perceive problems and pursue solutions related to the: |
| | A) | Consumption justification process |
| | B) | Problem-solving skill set |
| | C) | Situational analysis technique |
| | D) | Consumer decision process |
| | E) | None of the Above |
|
|
14 | |
The philosophy that there are multiple realities that explain consumption is called: |
| | A) | Postmodernism |
| | B) | Positivism |
| | C) | Consumer behavior |
| | D) | Rationality |
|
|
15 | |
Positivism refers to: |
| | A) | The notion that all reality is constructed by the individual or group and is determined by that individual or group as much as or more than it is by an external, "objective" reality |
| | B) | The philosophical and sociocultural ideas and conditions over time that assumes the rule of reason and a rational order |
| | C) | The idea that given significant research, we can figure out why individuals behave in the manner they do with extreme confidence |
| | D) | The philosophy that marketing strategy and objectives are helpful and beneficial to individuals and the society as a whole |
| | E) | None of the Above |
|