A strategic vision is a road map showing the route a company intends to take in developing and strengthening its business. It paints a picture of a company's destination and provides a rationale for going there.
A strategic vision portrays a company's future business scope ("where we are going") whereas a company's mission typically describes its present business scope and purpose ("who we are, what we do, and why we are here").
A company's values are the beliefs, business principles, and practices that guide the conduct of its business, the pursuit of its strategic vision, and the behavior of company personnel.
An effectively communicated vision is management's most valuable tool for enlisting the commitment of company personnel to actions that will make the vision a reality.
Executive ability to paint a convincing and inspiring picture of a company's journey and destination is an important element of effective strategic leadership.
Objectives are an organization's performance targets—the results and outcomes it wants to achieve. They function as yardsticks for tracking an organization's performance and progress.
A company exhibits strategic intent when it relentlessly pursues an ambitious strategic objective and concentrates its full resources and competitive actions on achieving that objective.
Every company manager has a strategy-making, strategy-executing role, not just high-level managers.
A company's strategy is at full power only when its many pieces are united.
A company's strategic plan lays out its future direction, performance targets, and strategy.
A company's vision, objectives, strategy, and approach to strategy execution are never final; managing strategy is an ongoing process, not an every now and then task.
