CHRISTOPHER R THOMAS,
University of South Florida S CHARLES MAURICE,
Texas A&M Univeristy
ISBN: 0070601607 Copyright year: 2005
Feature Summary
MANAGERIAL ECONOMCIS: Concepts and Applications has become a successful text because of its core strengths, which include:
Level. Because Maurice-Thomas assumes no previous training
in microeconomics and only basic algebra and graph-reading skills, it is appropriate
for a wide-range of schools and courses. For those instructors who wish to
teach in a more mathematically rigorous manner, calculus is part of many of
the chapter appendixes.
Two different kinds of problem sets for each chapter--Technical
Problems and Applied Problems. The Technical Problems help students build
and reinforce a particular skill, and Applied Problems serve to build both
critical thinking and business decision-making skills by applying the principles
covered in the chapter to real-life dilemmas.
Answers to Technical Problems are provided at the end of
the book. As in previous editions, these answers are fully worked out so that
the students can see how to calculate the answers.
A Marginal Arrow next to the discussion of a new analytical idea directs
students to the relevant technical problem at the end of the chapter.
Numerous new and revised Illustrations in each chapter
provide students with real-world examples of company behavior and managerial
decision making (e.g., "1.6: Internet Spurs Globalization of Services"
and "12.2: Terminating Discounts: Rise of the Machines").. Some
popular Illustrations from past editions have been replaced in the book, but
will continue to be accessible on the book website (such as "14.2: Sugar
Wars: Strategic Decisions about Sugar Content" and "15.2: Will Cheating
Shoot Down World Oil Prices (Again)?").
Mathematical Appendixes provide self-contained mathematical
treatment of key topics for students with some calculus background.
Mathematical Exercises are provided at the end of the
Mathematical Appendixes, with answers in the Instructor's Manual.
Christopher Thomas has continued the text's tradition of continual improvement
edition to edition. The Eighth Edition boasts several improvements, including:
Text Reorganized and Streamlined: the 8th Edition is significantly
reorganized and streamlined to cover the necessary material in just 15 chapters
instead of 18 in the previous edition. No critical topic has been omitted
and students are now freer to focus on the most important topics and discussions.
Chapters 14 and 15 Combined: Former Chapters 14 and 15
are now combined into one chapter (13) so it is now possible to cover oligopoly
in one chapter. This condensed coverage allows instructors to cover the material
more completely in a shorter amount of time.
New and Expanded Topic Coverage: In response to reviewer
feedback, the Eighth Edition offers new and enhanced topic coverage: facilitating
practices in oligopoly, long-run and short-run expansion path analysis, cost-plus
pricing techniques, and the Sarbanes-Oxley Act.
Many All-New Illustrations and Problems: The Eighth Edition
has 25 percent new Illustrations and a number of new or revised Technical
and Applied Problems to match new coverage and reorganization. These help
reinforce concepts in the text and prepare students for exam day.