CHAPTER 1 Managers, Profits, and Markets

CHAPTER 2 Demand, Supply, and Market Equilibrium

CHAPTER 3 Marginal Analysis for Optimal Decisions

CHAPTER 4 Basic Estimation Techniques

Part II: Demand Analysis

CHAPTER 5 Theory of Consumer Behavior

CHAPTER 6 Elasticity and Demand

CHAPTER 7 Demand Estimation and Forecasting

Part III: Production and Cost Analysis

CHAPTER 8 Production and Cost in the Short Run

CHAPTER 9 Production and Cost in the Long Run

CHAPTER 10 Production and Cost Estimation

Part IV: Profit Maximization in Various Market Structures

CHAPTER 11 Managerial Decisions in Competitive Markets

CHAPTER 12 Managerial Decisions for Firms with Market Power

CHAPTER 13 Strategic Decision Making in Oligopoly Markets

Part V: Advanced Managerial Decision Making

CHAPTER 14 Advanced Techniques for Profit Maximization

CHAPTER 15 Decisions Under Risk and Uncertainty

APPENDIX A: STATISTICAL TABLES
APPENDIX B: INVESTMENT DECISIONS
APPENDIX C: BRIEF REVIEW OF DERIVATIVES AND OPTIMIZATION
APPENDIX D: LINEAR PROGRAMMING MODULE
ANSWERS TO TECHNICAL PROBLEMS
INDEX