Given the difficulties in accurately predicting the future, is a business plan useful?
What makes an excellent business plan?
Would the entrepreneur be better off spending more time selling his or her product rather than investing so much time in writing a business plan?
If a business plan is to be used to raise capital, then why would the entrepreneur want to advertise the firm's major risks by detailing them in the business plan?
What is the purpose of the business plan if the audience is (a) the entrepreneur, (b) an investor, and (c) a key supplier? How might the plan be adapted for these different audiences? Or do you believe that it is better to simply have one business plan that serves all audiences?
