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Electronic Commerce: Strategies for the New Economy

CASE STUDY: SODAS AND SNACK FOOD ON THE WEB 177
INTRODUCTION 178
THE GROWTH OF E-COMMERCE 178

Global E-Commerce Growth Projections 179
The Digital Divide 180
THE ADVANTAGES OF BUSINESS-TO-CONSUMER E-COMMERCE 180
Shopping Can Be Faster and More Convenient 180
INDUSTRY PERSPECTIVE: Telemedicine in Canadian Rural Areas 181
THE GLOBAL PERSPECTIVE: If I Want Your Advice I’ll Ask for It 182
ON YOUR OWN: B2C Services 183
Offerings and Prices Can Change Instantaneously 183
TEAM WORK: Broadband Services: Where Do You Place Your Bets? 184
Call Centres Can Be Integrated With the Web Site 184
Broadband Telecommunications Will Enhance the Buying Experience 184
INDUSTRY PERSPECTIVE: Health-Related Sites: The Most Popular Web Sites for Canadians 185
KEYS TO SUCCESS IN BUSINESS-TO-CONSUMER E-COMMERCE 185
THE GLOBAL PERSPECTIVE: Green E-Commerce 186
Commodity-Like Items Work Best 186
Digital Products Are the Best of All 187
INDUSTRY PERSPECTIVE: The Service Sector 188
Attracting and Retaining Customers 188
Remember the Importance of Merchandising 191
TEAM WORK: Evaluating Competing Web Sites 192
You Must Execute Well 192
Watch the Competition 192
BUSINESS-TO-BUSINESS E-COMMERCE 193
Value Networks 194
Corporate Purchasing Segments 194
INDUSTRY PERSPECTIVE: What About B2C E-Business? 195
Next-Generation Solutions: XML and Web Services 198
ON YOUR OWN: A Range of Possibilities for Next-Generation EDI 199
INDUSTRY PERSPECTIVE: New Opportunities and Challenges: Office Supply Companies Attract Unwanted Attention 200
B2B Marketplaces 200
Intranets and Extranets 201
THE ROLE OF E-GOVERNMENT 202
E-COMMERCE PAYMENT SYSTEMS 203

Credit Cards and Smart Cards 203
Financial Cybermediaries 204
Electronic Bill Presentment and Payment 205
CLOSING CASE STUDIES 206
REAL HOT ELECTRONIC COMMERCE: Getting Your Business on the Internet 212











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