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Two routes to persuasion

The elements of persuasion
Who says? The communicator
What is said? The message content
How is it said? The channel of communication
To whom is it said? The audience

Case studies in persuasion: Cult indoctrination
Attitudes follow behaviour
Persuasive elements
Group effects

Resisting persuasion: Attitude inoculation
Strengthening personal commitment
Case studies: Large-scale inoculation programs

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