Cases, focus boxes, and exercises throughout the book make theories accessible and interesting and show how theory relates to the practice of international business. Opening Case Closing Case Each chapter concludes with a closing case demonstrating the relevance of the chapter material to the practice of international business. End-of-part Cases
Longer, end-of-part cases allow for more in-depth study of international companies such as Jollibee. Focus Boxes and Exercises Country Focus
Each Country Focus example provides background on the political, economic, social, or cultural aspects of countries grappling with an international business issue.
Management Focus Management Focus examples further illustrate the relevance of chapter material for the practice of international business.
Implications for Managers
At the end of each chapter in Parts 2, 3, and 4–where the focus is on the environment of international business, as opposed to particular firms—sections titled Implications for Managers clearly explain the managerial implications of material discussed in the chapter.
globaledge Research Task
Using the text and the globalEDGE Web site, http://globaledge.msu.edu, students solve realistic international business problems related to each chapter. These exercises expose students to the types of tools and data sources international managers use to make informed business decisions. |