 | Developing New Products and Services
After reading this chapter you should be able to:
- Recognize the various terms that pertain to products and services.
- Identify the ways in which consumer and business goods can be classified.
- Explain the significance of "newness" in new products and services as it relates to the degree of consumer learning involved.
- Describe the factors contributing to a new product's or service's success or failure.
- Explain the purposes of each step of the new-product process.
|
|