Site MapHelpFeedbackAdvertising Campaign Planner
Advertising Campaign Planner
(See related pages)

Download the Advertising Campaign Planner by clicking here. (76.0K)

SECTION V
FORMS

Form 1: Deadlines

Agency Teams Formed:
Client/Product Name:

Status Reports:

Industry/Company Review
Product Review/Buyer Analysis
Competitive Review
Segmentation, Targeting, and Positioning
Communications Objectives & Budget Request
Creative Strategy Statement/Source Determination
IMC Program Element Mix
Specific Media Objectives/Mix
Evaluation Program

Presentation to Client:

Final Report:

Form 2: Competitive Analysis

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/0071314407/103005/form2_img1.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (78.0K)</a>
<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/0071314407/103005/form2_img2.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (90.0K)</a>

Form 3: Media Flowchart

Click here to view the Media flowchart in MS Excel. (19.0K)

Form 4: Billboard Template

Click here to view the Billboard template in MS Word. (19.0K)

Form 5: TV Storyboard

Click here to view the TV storyboard template in MS Word. (25.0K)

Form 6: Radio Script Sheet

Click here to view the Radio Script Sheet template in MS Word. (25.0K)

Form 7: Peer Evaluation Form

Click here to view the Peer Evaluation Form template in MS Word. (26.0K)

Form 8: Evaluation of Presentation

Click here to view the Evaluation of Presentation Form in MS Word (20.0K)

Form 9: Planning for Out of Home Media

Click here to view the Planning for Out of Home Media PDF (7861.0K)








Advertising and PromotionOnline Learning Center

Home > Advertising Campaign Planner