Video Concept Case - Alligator Records

Watch the video for each concept case. Given the following terms, fill in the blanks for Questions 1 - 6.

selling function	middleman	financing
form utility	possession utility	market information function
micro-marketing	time utility	universal functions of marketing
storing function


1		Video 1-1 (937.0K) Bruce started his own record company, Alligator Records, with $2,500 in from an inheritance.


2		Video 1-2 (1445.0K) is the performance of all the activities necessary to accomplish an organization’s objectives.


3		Video 1-3 (568.0K) The helps understand customers in order to successfully plan, carry out, and control the various marketing activities.


4		Video 1-4 (992.0K) Working a record for six months to a year is part of the .


5		Video 1-5 (622.0K) In the record store, the is represented by the cd itself, the is represented by the complete inventory of cds, is having the cds in inventory when customers want them, and finally allows customers to buy and own them. This record store is an example of a .


6		Video 1-6 (461.0K) When Alligator Records successfully sells, stores, finances and transports, it is performing some of the .

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