Communicating information between sellers and potential buyers or others in the channel to influence attitudes and behavior is called _________________.
_______ is any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor.
Promotion activities other than advertising, publicity, and personal selling that stimulate interest, trial, or purchase by final customers or others in the channel is called ____________________.
|D)||Integrated marketing communications|
In total, firms spend less money on advertising than on personal selling or sales promotion.
______________________ are concerned with managing their company's mass-selling effort.
|C)||Sales promotion managers|
The intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message is known as _____________________.
|A)||Co-mingled marketing information|
|B)||Integrated advertising communication|
|C)||Inter-related advertising information|
|D)||Integrated marketing communication|
Which of the following is NOT one of the basic promotion objectives that should be considered in setting a firm's promotion objectives?
Which of the following is NOT one of the promotion jobs set forth in AIDA, the model that represents the basic promotion objectives and adoption process?
The ____________ is any distraction that reduces the effectiveness of the communication process.
In the communication process, decoding is the source deciding what it wants to say and translating it into words or symbols that will have the same meaning to the receiver.
A message comes not only from a source, but also through some ________________.
|D)||None of the above|
When a channel of distribution uses middlemen, __________ means using normal promotion efforts to help sell the whole marketing mix to possible channel members.
_____________ means getting customers to ask middlemen for a product.
A model that shows how markets accept new products is called the ___________.
An important characteristic of innovators is that they rely on impersonal and scientific information sources, rather than sales people.
If a product is a really new idea, the product promotion must build ________________, demand for the general product idea, not just for the company's own brand.
Budgeting for promotion expenditures by computing a percentage of either past sales or sales expected in the future is the most successful budgeting method for these expenditures.