Which of the following is the most recent stage of marketing evolution?
|A)||Marketing department era|
|D)||Marketing company era|
Which of the following is NOT included as a basic idea in the definition of marketing concepts?
|A)||Total company effort|
_______________________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
The Code of Ethics is a federal law introduced into legislation by the American Marketing Association.
Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?
|A)||Planning marketing activities|
|B)||Raising funds to finance the marketing projects|
|C)||Controlling marketing plans|
|D)||Directing implementation of the marketing plans|
Which of the following parts are included in the marketing mix?
|A)||Product, place, promotion, and price|
|B)||Competition and customer satisfaction|
|C)||Buying, selling, transporting and storing|
|D)||Profit, distribution, and advertising|
A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.
____________ is defined as communication with large numbers of customers at the same time.
|D)||All of the above|
The marketing concept applies to production firms, but not to service industries.
In a ___________________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
|C)||Both of the above|
|D)||None of the above|
The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit.
When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a ___________________ orientation.
Which of the following is NOT consistent with a manager having a marketing orientation?
|A)||Inventory levels are set with customer requirements and costs in mind|
|B)||Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship|
|C)||Focus of advertising is on product features and how products are made|
|D)||Packaging is designed for customer convenience and as a selling tool|
Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others have not even considered.
It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away from a competitor.
In addition to businesses, the marketing concept is also applicable to _____________.
|C)||Fine arts organizations|
|D)||All of the above|
The controllable variables a company puts together to satisfy a target group is called the ____________________.
A marketing strategy is a written statement of a marketing plan, and the time-related details for carrying out the strategy.