Behavioral Performance Management |  |
Chapter Objectives| Define the theoretical processes of learning: behavioristic,
cognitive, and social. |
| Discuss the principle of reinforcement, with special
attention given to the law of effect, positive and negative
reinforcers, and punishment. |
| Analyze organizational reward systems, emphasizing both
monetary and nonfinancial rewards. |
| Present the steps and results of behavioral performance
management, or organizational behavior modification
(O.B. Mod.). |
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2002 McGraw-Hill Higher Education