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International Business : The Challenge of Global Competition, 8/e
Donald Ball
Wendell H. McCulloch, California State University Long Beach
Paul L. Frantz, California State University Long Beach
Michael Geringer, California Polytechnic State University
Michael S. Minor, University of Texas Pan American
The Rapid Change of Global Business

Concept Previews

After reading this chapter, you should be able to:

appreciate the dramatic internationalization of markets

understand the various names given to firms that have substantial operations in more than one country

appreciate the profound effect of the Internet on many international business firms

understand the five kinds of drivers, all based on change, that are leading international firms to the globalization of their operations

comprehend why international business differs from domestic business

describe the three environments-domestic, foreign, and international-in which an international company operates





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