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International Business : The Challenge of Global Competition, 8/e
Donald Ball
Wendell H. McCulloch, California State University Long Beach
Paul L. Frantz, California State University Long Beach
Michael Geringer, California Polytechnic State University
Michael S. Minor, University of Texas Pan American

Strategic Planning, Organization Design and Control of the Firm

Concept Previews

After reading this chapter, you should be able to:

understand international strategy and competencies and their role in achieving international competitive advantage

describe the steps in the global strategic planning process

understand the purpose of corporate mission statements, objectives, quantified goals, and strategies

describe the new directions in strategic planning

discuss the various organizational forms

understand the concept of the virtual corporation

explain why decisions are made where they are among parent and subsidiary units of an international company (IC)

understand how an IC can maintain control of a joint venture or of a company in which the IC owns less than 50 percent of the voting stock

list the types of information an IC needs to have reported to it by its units around the world

explain why successful managers must sometimes relinquish control in a world out of control, as exemplified by the Internet





McGraw-Hill/Irwin