McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | Instructor Center | Information Center | Home
Glossary
Guide to Electronic Research
Career Opportunities
Bibliography Formats
Learning Objectives
Flashcards
Multiple Choice Quiz
Glossary
Internet Exercises
Crossword Puzzle
Feedback
Help Center


Communication Works by Gamble and Gamble
Communication Works, 7/e
Teri Kwal Gamble
Michael Gamble

Communication: The Starting Line

Learning Objectives


1.

Define Communication. Communication is the deliberate or accidental transfer of meaning. Human communication takes place interpersonally (one to one), in small groups (one to a few), in public forums (one to many), via the media, or online.

2.

List and explain the essential elements of communication. The essential elements of communication are people, messages, channels, noise, context, feedback, and effect.

3.

Describe and explain representative models of communication, including one of your own creation. Models of communication have been developed to illustrate the communication process in action.
All acts of communication share two general characteristics: First, since communication is a dynamic process, each interaction is part of a series of interconnected communication events. Second, every communication experience is unique, unrepeatable, and irreversible.

4.

Describe the characteristics and functions of communication. Communication serves a number of essential functions in our lives. It promotes self-other understanding, helps us establish meaningful relationships, and enables us to examine and attempt to change the attitudes and behavior of others.

5.

Identify and provide examples of Watzlawick, Beavin, and Jackson's axioms of communication. Watzlawick, Beavin, and Jackson have developed five basic axioms that further clarify the communication process. Axiom 1: You cannot not communicate. Axiom 2: Every interaction has both a content and a relationship dimension. Axiom 3: Every interaction is defined by the way it is punctuated. Axiom 4: Messages are digital and analogic (verbal and nonverbal). Axiom 5: Communication exchanges are either symmetrical or complementary.
Developing communication skills is a lifelong process. This book explains the strategies you can use to assess your own communication abilities, improve the effectiveness of your communication relationships, and enhance the quality of your life.