Feature Summary

As with prior editions, the emphasis on media economics is maintained. Also, the discussion of the social impact of the media has been preserved.
As is the case with all new editions, every chapter has been updated and revised to reflect statistical developments and other changes since the last edition; all tables now include the most recent information available.
Parts II, III, and IV (Print Media, Electronic Media, and Specific Media Professions) continue to have the same organizational format to make teaching and reading easier. The chapters continue to cover: History, Organization, Media Online, Ownership, Economics, Feedback, and Careers.
Chapter 11 "The Computer and the Internet" continues to examine the Internet and its social impact on society. The chapter also examines the economics of online media and discusses online audiences.

2002 McGraw-Hill Higher Education
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