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Social Psychology book cover
Social Psychology, 7/e
David G Myers, Hope College
Altruism: Helping Others

Chapter Outline

Why Do We Help?

  1. Social Exchange
    1. Helping as Disguised Self-Interest
    2. Empathy as a Source of Genuine Altruism
  2. Social Norms
    1. The Reciprocity Norm
    2. The Social-Responsibility Norm
  3. Evolutionary Psychology
    1. Kin Protection
    2. Reciprocity
  4. Comparing and Evaluating Theories of Altruism

When Will We Help?

  1. Situational Influences: Number of Bystanders
    1. Noticing
    2. Interpreting
    3. Assuming Responsibility
  2. Situational Influences: Helping When Someone Else Does
  3. Situational Influences: Time Pressures
  4. Personal Influences: Feelings
    1. Guilt
    2. Negative Mood
    3. Exceptions to the Feel Bad-Do Good Scenario
    4. Feel Good, Do Good
  5. Personal Influences: Personality Traits
  6. Personal Influences: Religiosity

Whom Do We Help?

  1. Gender
  2. Similarity

How Can We Increase Helping?

  1. Undoing the Restraints on Helping
    1. Reduce Ambiguity, Increase Responsibility
    2. Guilt and Concern For Self-Image
  2. Socializing Altruism
    1. Teaching Moral Inclusion
    2. Modeling Altruism
    3. Attributing Helpful Behavior to Altruistic Motives
    4. Learning About Altruism

Personal Postscript: Taking Social Psychology Into Life









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