McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | Instructor Center | Information Center | Home
Glossary
Practice MidTerm
Practice Final
Career Opportunities
Guide to Electronic Research
Internet Guide
Study Skills Primer
PowerWeb
Chapter Objectives
Chapter Outline
Multiple Choice Quiz
Crossword Puzzle
Image Gallery
Feedback
Help Center


Social Psychology book cover
Social Psychology, 7/e
David G Myers, Hope College
Persuasion

Learning Objectives

After completing your study of this chapter you should be able to:

1.

Identify the two paths to persuasion.

2.

Describe communicator characteristics that contribute to effective communication.

3.

Explain how the content of the message influences its effectiveness.

4.

Describe the effects of different channels of communication.

5.

Identify characteristics of the audience that influence susceptibility to persuasion.

6.

Discuss the persuasion principles utilized in cult indoctrination.

7.

Explain how people may resist persuasion.








Copyright2002 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.