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Understanding Psychology Book Cover Image
Understanding Psychology, 6/e
Robert S. Feldman, University of Massachusetts, Amherst

Thought and Language

Selected Rethink Answers

1. Define what is meant by the term availability heuristic. Knowing that we act on thoughts that we believe represent certain groups–negative thoughts about any race, age, or gender could lead to our developing a prejudice about that group. The media draws tragic events to our attention on a daily basis. If we believe these events to be true, we develop availability heuristics and use this information to guide future decision making (i.e., people froze while hiking, I shouldn't hike anymore). Awareness can prevent this by allowing us to assess what the real risks in a situation are and not rely on heuristics.

2. Certainly it could be argued that at times being creative is superior to being logical and vice versa but in most situations a combination of the two might be the best option.

4. They are complimentary. Divergent Thinking generates a variety of creative solutions on how to solve a problem which can then be offered as choices. Convergent thinking takes choices and with knowledge and logic selects the best solution.