HelpFeedback
Lattimore
Information Center
Sample Chapter
Overview
Table of Contents
About the Authors
Preface
Feature Summary
Supplements
PageOut


Student Edition
Instructor Edition
Public Relations: The Profession and the Practice

Dan Lattimore, University of Memphis
Otis Baskin, Pepperdine University
Suzette Heiman, University of Missouri - Columbia, MO
Elizabeth Toth, Syracuse University
James Van Leuven, University of Oregon

ISBN: 0072424028
Copyright year: 2004

About the Authors



Otis Baskin is professor of management at the George L. Graziadio School of Business and Management at Pepperdine University where he served as dean from 1995-2001. Dr. Baskin has served as an adviser to management for public and private organizations around the world. He is a frequent speaker to industry and executive groups including The Conference Board, The Family Business Network (Europe) and the International Security Management Network. Dr. Baskin’s scholarly achievements include six books, in addition to numerous articles, and published papers.

Dan Lattimore is vice provost for extended programs, dean of University College, professor of journalism at the University of Memphis, and an accredited public relations practitioner. He is the author of five books and represents PRSA on the Accrediting Council for Education in Journalism and Mass Communication.

Suzette Heiman is director of planning and communication and an associate professor at the Missouri School of Journalism at the University of Missouri, Columbia. Her professional background includes experience in public relations and advertising for nonprofits and she serves as a consultant to industry.

Elizabeth L. Toth is the associate dean and chair of the public relations department, and full professor at the S. I. Newhouse School of Public Communications at Syracuse University. She edits Journalism Studies, an international mass communications journal. She’s received for her research and teaching the PRSA Jackson Jackson and Wagner Behavioral Science prize, the Institute for Public Relations Pathfinder Award, and the PRSA Outstanding Educator Award.

Jim Van Leuven holds the endowed chair in public relations at the University of Oregon. As chair of journalism at Colorado State University he developed a communications management master’s program for working public relations professionals in Denver. He coordinated PRSA’s original body of knowledge study and has taught on business faculties at the National University of Singapore and Kuring-gai College, Sydney, Australia, as well as on journalism communications faculties at the University of Idaho,Washington State University, and Oregon State University.
Public Relations: The Profession and the Practice book cover art

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.