Public Relations: The Profession and the Practice Information Center: Feature Summary


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	Student Edition
	Instructor Edition

Public Relations: The Profession and the Practice

Dan Lattimore, University of Memphis
Otis Baskin, Pepperdine University
Suzette Heiman, University of Missouri - Columbia, MO
Elizabeth Toth, Syracuse University
James Van Leuven, University of Oregon

ISBN: 0072424028
Copyright year: 2004

Feature Summary

Clear study of the process of publc relations with a strong theoretical basis and balanced tone.

Focuses throughout on technology and public relations including discussions of new technologies and the impact they have on public relations.

Deals with public relations form the perspective of overall organizational decision making, examining how public relations affects and is affected by decisions that are made.

The accompanying student CD-ROM includes unique interviews with PR professionals from companies such as Ketchum Public Relations, Washington D.C.; Thompson and Baker Public Relations, Memphis; Darcy Advertising, Detroit; and Ketchum Public Affairs, New York. The CD also features an appendix on careers with hot links to useful sites.

Public Relations: The Profession and the Practice book cover art

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