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Chapter Outline
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PREVIEW
RHETORICIAN AND PRESS AGENT TRADITION
American Antecedents to Public Relations
Public Relations in a Young Nation
P.T. Barnum and Press Agentry
The Downside of Press Agentry
JOURNALISTIC AND PUBLICITY TRADITION
Early Public Relations Consultants
Not-for-Profit Organizations and Social Movements
Early Corporate Communications Departments
Early Government Public Relations
THE PERSUASIVE COMMUNICATION CAMPAIGN TRADITION
The Creel Committee
Edward Bernays
RELATIONSHIP-BUILDING AND TWO-WAY COMMUNICATION TRADITION
Arthur Page
The Depression and World War II
Post–World War II
Professionalization of the Field
New Stakeholder Groups
THE GLOBAL INFORMATION SOCIETY
The Internet
Global Communication Demands
Proliferating Communication Channels
SUMMARY







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