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Multiple Choice
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1

After the American industrial revolution, major corporations began to use public relations to
A)manipulate their publics.
B)deceive the media.
C)counter hostility by courting public support.
D)overthrow the government.
2

The first president to extensively use press conferences and interviews was
A)Franklin D. Roosevelt.
B)George Washington.
C)Andrew Jackson.
D)Theodore Roosevelt.
3

Which woman was noted for using public relations techniques in movements outside the business arena?
A)Clara Barton
B)Margaret Sanger
C)Ida B. Wells
D)all of the above
4

The Committee on Public Information was set up by President Woodrow Wilson in 1917 and run by
A)George Creel.
B)George Michaelis.
C)Ivy Lee.
D)Charles J. Smith.
5

Which of the following traces its beginnings to the Office of War Information?
A)National Public Radio
B)Consumer Reports
C)American Advertising Council
D)Public Broadcasting Service
6

The first PR practitioner to embrace the practice of information sharing was
A)Henry Ford
B)Ivy Lee
C)Elbert Gary.
D)Samuel Adams.
7

The first public relations textbook, "Crystallizing Public Opinion," was written by
A)Edward Bernays.
B)Henry Ford.
C)Elbert Gary.
D)Ivy Lee.
8

Arthur Page's six principles of public relations included
A)Listen to the customer.
B)Manage for today.
C)Tell positive truths and avoid negative ones.
D)Public perception is determined 10 percent by doing and 90 percent by talking.
9

The organization of public relations work into the categories of research, planning, communication and action (implementation), and evaluation is known as
A)information channeling.
B)the process of prioritization.
C)the system process.
D)the four-step procesprocess.
10

Public relations and corporate communication experienced tremendous growth in the 1990s because of
A)the growth and use of the internet.
B)the proliferation of communication channels.
C)global communication demands.
D)all of the above.







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