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Multiple Choice
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1

The importance of agenda setting to public relations practitioners is that
A)the mass media tell people what to think.
B)the mass media tell people what to think about.
C)media coverage directs attitude change.
D)accessing the mass media can be accomplished by reducing the local impact of message.
2

The theory that predicts behavior based on exposure to novel and potentially rewarding behavior is
A)situational theory.
B)social exchange theory.
C)elaboration likelihood model.
D)social learning theory.
3

The theory that helps predict when groups will form around an issue is
A)situational theory.
B)social exchange theory.
C)elaboration likelihood model.
D)none of the above.
4

The theory that presumes people consider the costs and rewards associated with behavior is
A)situational theory.
B)social exchange theory.
C)elaboration likelihood model.
D)social learning theory.
5

Which theory holds that people select media based on individual needs?
A)uses and gratifications
B)social learning
C)agenda setting
D)diffusion
6

According to diffusion theory what is the last step in adopting a new idea?
A)evaluation
B)trial
C)adoption
D)interest
7

Which theory attempts to understand how people think?
A)social exchange theory
B)action assembly theory
C)diffusion theory
D)social learning theory
8

The two routes of influence associated with the elaborated likelihood model are:
A)one-way and two-way.
B)central and peripheral.
C)internal and external.
D)none of the above.
9

Theories help practitioners
A)publish their work in professional journals.
B)explain and/or predict human behavior and communication.
C)find better jobs.
D)learn technological terms.
10

Which public relations model depicts organizations and their publics as adjusting to each other?
A)two-way asymmetric model
B)public information model
C)two-way symmetrical
D)press agentry model





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