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Multiple Choice
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1

A newsletter that contains a written defamatory statement is
A)slanderous.
B)free speech.
C)libelous.
D)all of the above.
2

The best defense against invasion of privacy charges is
A)written consent.
B)truth.
C)an oral agreement.
D)the first amendment.
3

Which organization governs all commercial advertising and product news releases?
A)SEC
B)FCC
C)FTC
D)FDA
4

Ethics is what is morally right or wrong in social conduct, usually as determined by
A)politicians.
B)personal preference.
C)the situation.
D)standards of professions, organizations, and individuals.
5

Which of the following is not one of the five factors in social conduct:
A)ethics as standards of social conduct
B)public opinion
C)holding others to a higher ethical standard than ourselves
D)law
6

From where do the ethical statements of an organization usually originate?
A)management
B)company lawyers
C)public relations practitioners
D)marketing departments
7

Which of the following is not one of the values of the PRSA Code of Professional Standards for the Practice of Public Relations?
A)honesty
B)cooperation
C)advocacy
D)fairness
8

Which of the following agencies limit how public relations practitioners create and disseminate information:
A)FTC
B)FCC
C)FDA
D)all of the above
9

Public figures must prove an additional element in libel suits. That additional element is
A)defamation.
B)damage.
C)malice.
D)identification.
10

The commercial use of an entity's picture, likeness, or name without permission is called
A)publication of private information.
B)intrusion.
C)publication of false information.
D)appropriation.





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