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Multiple Choice
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1

A group that faces an indeterminate situation but does not recognize it as a problem is
A)an aware public.
B)a relevant public.
C)a latent public.
D)an active public.
2

What is NOT a step in the public relations audit process?
A)finding out what "we" think
B)finding out what "they" think
C)evaluating the disparity between A and B.
D)compiling financial reports
3

A communication audit begins with what type of model?
A)sender-focused
B)receiver-oriented
C)face-to-face
D)message-channel
4

The two types of formal research data are
A)open and closed.
B)formal and informal.
C)descriptive and inferential.
D)written and oral.
5

Which of the following is Secondary research?
A)using company or public records and contacts
B)reviewing previously published or broadcast information
C)using focus groups and surveys
D)interviewing company officials
6

Which of the following is not a formal, scientific research technique?
A)survey
B)experimental
C)focus groups
D)content analysis
7

Which of the following is not true of random sampling:
A)it is based on the probability theory
B)it is rarely accurate
C)it is used to ensure results that can be generalized to the larger populations
D)it is used for primary research
8

Laboratory and field experiments are
A)conducted solely by computers.
B)outdated.
C)experimental research.
D)informal research.
9

Surveys that measure various publics' perceptions about an organization's social responsiveness are used in
A)network analysis.
B)social audits.
C)communication audits.
D)content analysis.
10

An advisory committee is an example of
A)formal research.
B)systematic research.
C)informal research.
D)quantitative research.







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