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Chapter Outline
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PREVIEW
GROWING INTEREST IN INVESTOR RELATIONS
MAINTAINING INVESTOR CONFIDENCE
Characteristics of a Corporate Communications Strategy
Specific Objectives for Practitioners
PROVIDING PUBLIC INFORMATION
SEC Regulations
Stock Exchange Policies
The Disclosure Issue
CRISIS ISSUES IN FINANCIAL RELATIONS
The Tender Offer
The Proxy Fight
FINANCIAL RELATIONS PROFESSIONALS
AUDIENCES FOR FINANCIAL RELATIONS
Individual Stockholders
Financial Analysts
The Financial Press
COMMUNICATION STRATEGIES IN FINANCIAL RELATIONS
Annual Meetings
Annual Reports
SUMMARY







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