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Multiple Choice
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1

The best messages for nonprofits to focus on are
A)emotional appeals.
B)those that support the program goals.
C)competitive advertising.
D)mainstream.
2

The most common kind of nonprofits are
A)educational institutions.
B)religious organizations.
C)health and human services organizations.
D)membership associations.
3

A public relations technique in which activists become shareholders and infiltrate annual meetings is called
A)guerilla public relations.
B)information infiltration.
C)boardroom activism.
D)shareholder activism.
4

Which of the following is a challenge facing the health and human sector today?
A)high cost
B)access
C)high demand
D)all of the above
5

Membership associations are formed for
A)lawyers.
B)teachers.
C)health care professionals.
D)all of the above.
6

Public relations people working in the health care business manage relationships with internal and external publics. Which of the following is NOT an internal public?
A)patients
B)nurses
C)clerical staff
D)doctors
7

There are approximately how many nonprofits in the United States?
A)1 million
B)1.6 million
C)2 million
D)3 million
8

A teacher at an elementary school can be
A)An internal public.
B)An external publics.
C)both an internal and external public.
D)neither.
9

Religious organizations receive what percentage of all donations made by individuals?
A)45 percent
B)55.3 percent
C)60.1 percent
D)63.4 percent
10

The primary mission of public relations for associations, societies, unions, and religious organizations is
A)providing services to society.
B)doing good.
C)communication.
D)management.





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