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Multiple Choice
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1

When the goal is to talk about communal issues, corporate communications is referring to what group?
A)target audiences
B)target publics
C)target market
D)target issues
2

In which area have most Fortune 700 CEOs not worked in at some point in their career?
A)finance
B)sales
C)communications
D)operations
3

What barriers often confront businesses in global public relations?
A)language
B)law
C)culture
D)all of the above
4

Which is an uncontrolled route of communication?
A)advertising
B)media
C)internet site
D)annual report
5

Which area of public relations deals with business's interaction with government on various levels?
A)media relations
B)consumer relations
C)public affairs
D)community relations
6

The 10 most admired companies reported what percent of return according to Forbes magazine?
A)10.7 percent
B)15.3 percent
C)25.5 percent
D)28.6 percent
7

What advantage does an outside public relations firm bring to a corporation?
A)low fees
B)unbiased perspective
C)inexperience
D)more paperwork
8

What does William A. Durbin say is the "single most critical problem facing (business) today"?
A)downsizing
B)excessive executive salaries
C)lost credibility
D)shoddy workmanship
9

Public attitudes toward business are most likely developed by
A)personal experience as a consumer, employee, or investor.
B)reading stories in the newspaper.
C)listening to speeches by business executives.
D)listening to financial analysts.
10

Who handles public relations for small business owners in many cases?
A)small public relations firms
B)the government
C)PRSA
D)the owners handle themselves





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