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Multiple Choice
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1

A majority of reporters and editors prefer to get news releases via
A)telephone.
B)fax.
C)e-mail.
D)regular mail.
2

Which is not an aspect of multinational corporate public relations?
A)representing multinational corporations at home
B)bridging the communication gap between foreign operations and management
C)encouraging countries to adopt the language of the home office
D)conducting public relations in the corporation's various host countries
3

The collection of practices that helps ensure that all employees have the right information they need at the right time is known as
A)collective bargaining.
B)knowledge management.
C)information sharing practices.
D)collective information procedures.
4

Today, public relations practitioners interact with corporate communications by
A)e-mail.
B)integrating into broader communication processes.
C)becoming narrowly defined technical specialists.
D)drawing distinct lines of responsibility.
5

Among corporate public relations functions commonly being outsourced are all but which of the following?
A)strategic planning
B)investor and financial reports
C)product publicity
D)employee newsletters
6

Changes in public relations agencies include all but which of the following?
A)independent agencies now represent the largest category of PR jobs
B)account managers are assigned to fewer clients
C)account managers are more specialized
D)PR and advertising agencies are being separated into individual companies
7

Public relations agencies do all but which of the following?
A)support globalization and expansion of corporations
B)assist U.S. government in meeting foreign policy objectives
C)assist company in adapting to different cultural norms and regulations in international markets.
D)represents multinational corporations at home.
8

Changes in communication technology have impacted public relations in all but which of the following?
A)audience fragmentation
B)increased media outlets
C)reduced number of public relations jobs
D)pressure to communicate organization's viewpoints more often with publics
9

The trends in public relations are likely to mean
A)more need for public relations practitioners in the future.
B)less need for public relations practitioners in the future.
C)reduction in public relations education needs in the future.
D)won't have an effect on public relations employment.
10

The role of the public relations practitioner is changing. All of the following are true except
A)practitioners are more involved with management and often advise CEO on media relations.
B)practitioners participate in more strategic planning for the organization.
C)practitioners have less involvement with marketing.
D)practitioners are devoting more time preparing issue or crisis management plans.





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