 Business and Society: Corporate Strategy, Public Policy, Ethics, 10/e James Post,
Boston University
Anne T Lawrence,
San Jose State University
James Weber,
Duquesne University
Business and Public Issues
Chapter ObjectivesBusinesses face a large number of public and social issues. Each firm must deal with a unique set of stakeholder relationships and public issues connected to its activities. Senior executives often spend large amounts of time managing stakeholder relationships and public issues. Many organizations designate specific managers to the job of public affairs management; others believe that managing public and social issues is a job that all managers must perform. This chapter focuses on these key questions and objectives:
1Why does strategic management depend on sound macro environmental analysis? |
 | | | 2Why do stakeholder expectations matter to managers and organizations? |
| | | 3What is the life cycle through which public issues evolve? |
| | | 4What is the mission and purpose of a company's public affairs function? |
| | | 5What strategies can an organization use to cope with specific public issues? |
| | | 6What activities make up an issues management system? |
| | | 7What must a company do to strategically manage its stakeholder relations? |
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2002 McGraw-Hill Higher Education