McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | instructor Center | information Center | Home
Marketing Research Project
SSPS Tutorial
Learning Objectives
Chapter Summary
Multiple Choice Quiz
Case Studies
Feedback
Help Center


Marketing Research: Within a Changing Information Environment, 2/e
Joseph Hair, Louisiana State University
Robert Bush, University of Memphis
David Ortinau, University of South Florida
Role of Marketing Research in Strategic Planning

Learning Objectives


1.

Describe and explain the impact marketing research has on marketing decisions.

2.

Demonstrate how marketing research fits into the strategic planning process.

3.

Provide examples of marketing research studies.

4.

Understand the scope and focus of the marketing research industry.

5.

Understand emerging trends and new skills associated with marketing research.








Copyright2003 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.