McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | instructor Center | information Center | Home
Marketing Research Project
SSPS Tutorial
Learning Objectives
Chapter Summary
Multiple Choice Quiz
Case Studies
Feedback
Help Center


Marketing Research: Within a Changing Information Environment, 2/e
Joseph Hair, Louisiana State University
Robert Bush, University of Memphis
David Ortinau, University of South Florida
Sampling: Theory, Designs, and Issues in Marketing Research

Learning Objectives


1.

Discuss the concept of sampling and list reasons for sampling.

2.

Identify and explain the different roles that sampling plays in the overall information research process.

3.

Identify the fundamental differences between probability and nonprobability sampling methods, and point out their strengths and weaknesses.

4.

Discuss and calculate sampling distributions, standard errors, and confidence intervals and how they are used in assessing the accuracy of a sample.

5.

Identify the criteria involved in determining the appropriate sample design for a given research project.

6.

Discuss the factors that must be considered when determining sample size.

7.

Discuss the methods of calculating appropriate sample sizes.

8.

Identify and explain the steps involved in developing a sampling plan, and design a variety of different sampling plans.








Copyright2003 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.