McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | instructor Center | information Center | Home
Marketing Research Project
SSPS Tutorial
Learning Objectives
Chapter Summary
Multiple Choice Quiz
Case Studies
Feedback
Help Center


Marketing Research: Within a Changing Information Environment, 2/e
Joseph Hair, Louisiana State University
Robert Bush, University of Memphis
David Ortinau, University of South Florida
Coding, Editing, and Preparing Data for Analysis

Learning Objectives


1.

Illustrate the process of preparing the data for preliminary analysis.

2.

Demonstrate the procedure for assuring data validation.

3.

Illustrate the process of editing and coding data obtained through survey methods.

4.

Acquaint the user with data entry procedures.

5.

Illustrate a process for detecting errors in data entry.

6.

Discuss techniques used for data tabulation and data analysis.








Copyright2003 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.