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Marketing Research: Within a Changing Information Environment, 2/e
Joseph Hair, Louisiana State University
Robert Bush, University of Memphis
David Ortinau, University of South Florida
Data Analysis: Testing for Significant Differences

Learning Objectives


1.

Understand the mean, median, and mode as measures of central tendency.

2.

Understand the range and standard deviation of a frequency distribution as measures of dispersion.

3.

Understand how to graph measures of central tendency.

4.

Understand the difference between independent and related samples.

5.

Explain hypothesis testing and assess potential error in its use.

6.

Understand univariate and bivariate statistical tests.

7.

Apply and interpret the results of the ANOVA and n-way ANOVA statistical methods.








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