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Marketing Research: Within a Changing Information Environment, 2/e
Joseph Hair, Louisiana State University
Robert Bush, University of Memphis
David Ortinau, University of South Florida
Preparing the Research Report and Presentation

Learning Objectives


1.

Understand the primary objectives of a research report.

2.

Explain how a marketing research report is organized.

3.

List problems that one may encounter when preparing the report.

4.

Understand the importance of presentations in marketing research.

5.

Identify different software options available for developing presentations.

6.

Identify different software options available for developing presentations.








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