Business: A Changing World | Table of Contents

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Business: A Changing World, 4/e

O.C. Ferrell, Colorado State University
Geoffrey Hirt, DePaul University

Chapter 1 – The Dynamics of Business and Economics

Part 1 – Business in a Changing World
Chapter 2 – Business Ethics and Social Responsibility
Appendix A: The Legal and Regulatory Environment
Chapter 3 – Business in a Borderless World
Chapter 4 – Managing Information Technology & E-business

Part 2 – Starting and Growing a Business
Chapter 5 – Options for Organizing Business
Chapter 6 – Small Business, Entrepreneurship, and Franchising

Part 3 – Management: Organizations, People & Performance
Chapter 7 – The Nature of Management
Chapter 8 – Organization, Teamwork, and Communication
Chapter 9 – Production and Operations Management

Part 4 – Creating the Human Resource Advantage
Chapter 10 – Motivating the Work Force
Chapter 11 – Managing Human Resources

Part 5 – Marketing: Developing Relationships
Chapter 12 – Customer-Driven Marketing
Chapter 13 – Dimensions of Marketing Strategy

Part 6 – Financing the Enterprise
Chapter 14 – Accounting and Financial Statements
Chapter 15 – Money and the Financial System
Chapter 16 – Financial Management and Securities Markets

Appendix B: Personal Financial Planning
Appendix C: The Business Plan
Appendix D: Personal Career Plan

2002 McGraw-Hill Higher Education
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