| Business: A Changing World, 4/e O.C. Ferrell,
Colorado State University Geoffrey Hirt,
DePaul University
Motivating the Workforce
Learning ObjectivesAfter reading this chapter, you should be able to: Define human relations and determine why its study is important. Summarize early studies that laid the groundwork for understanding employee motivation. Compare and contrast the human-relations theories of Abraham Maslow and Frederick Herzberg. Investigate various theories of motivation, including theories X, Y. and Z; equity theory; and expectancy theory. Describe some of the strategies that managers use to motivate employees. Critique a business's program for motivating its sales force.
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