Cybertrek

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Cybertrek 1

Visit the Product Development & Management Association Web site.

1. What kind of organization is PDMA (profit or non-profit)?

2. Who are the members of the association?

3. What is its mission?

Cybertrek 2

The National Quality Research Center provides information on customer satisfaction in selected industries.

1. What is the American Customer Satisfaction Index?

2. What is the most recent ACSI score for the retail industry? Has there been an improvement since the last score?

3. What is the ACSI score for your favorite retailer? How does it compare to the retail industry as a whole?

Cybertrek 3

CyberAtlas provides information and statistics on the Internet.

1. Does CyberAtlas conduct its own research?

2. Using the "Stats Toolbox," find a recent growth estimate for Internet advertising. Is it expected to increase or decrease? How does this compare to other types of advertising growth projections?

3. Choose one article in the "Demographics" section. Read and summarize the article and explain its significance in this area.

2002 McGraw-Hill Higher Education
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