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New Products Management, 7/e
C. Merle Crawford, Emeritus, University of Michigan
C. Anthony DiBenedetto, Temple University

Table of Contents

Part I Overview and Opportunity Identification/Selection

  • Chapter 1 The Menu
  • Chapter 2 The New Products Process
  • Chapter 3 Opportunity Identification and Selection: Strategic Planning for New Products
Part II Concept Generation
  • Chapter 4 Preparation and Alternatives
  • Chapter 5 Problem-Based Ideation
  • Chapter 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping
  • Chapter 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
Part III Concept/Project Evaluation
  • Chapter 8 The Concept Evaluation System
  • Chapter 9 Concept Testing
  • Chapter 10 The Full Screen
  • Chapter 11 Sales Forecasting and Financial Analysis
  • Chapter 12 Product Protocol
Part IV Development
  • Chapter 13 Design
  • Chapter 14 Development Team Management
  • Chapter 15 Special Issues in Development
  • Chapter 16 Product Use Testing
Part V Launch
  • Chapter 17 Strategic Launch Planning
  • Chapter 18 Implementation of the Strategic Plan
  • Chapter 19 Market Testing: Pseudo Sales Methods
  • Chapter 20 Market Testing Continued: Controlled Sales and Full Sale
  • Chapter 21 Launch Management
  • Chapter 22 Public Policy Issues
Bibliography

  • Appendix A Sources of Ideas Already Generated
  • Appendix B Other Techniques of Concept Generation
  • Appendix C Small Idea Stimulator Checklist
  • Appendix D The Marketing Plan
  • Appendix E Guidelines for Evaluating a New Products Program





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