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Interviewing: Principles and Practices, 10/e

Charles J. Stewart, Purdue University--West Lafayette
William B. Cash, National Louis University--Evanston

The Survey Interview

Quiz


1	A single word might alter significantly how people respond to a question.

		A)	TRUE
		B)	FALSE

2	Order bias refers to the order of questions in a survey interview.

		A)	TRUE
		B)	FALSE

3	A filter question strategy is designed to determine if an interviewee is consistent in responses.

		A)	TRUE
		B)	FALSE

4	Likert scales are evaluative interval scales.

		A)	TRUE
		B)	FALSE

5	The precision of a survey is the degree of similarity between sample results and the results from a 100 percent count obtained in an identical manner.

		A)	TRUE
		B)	FALSE

6	A cross-sectional survey occurs when

		A)	you attempt to determine trends over time.
		B)	you interview a predetermined number of persons from all segments of a community.
		C)	you take a slice of what is known or felt during a narrow time span.
		D)	you interview samples from several geographical areas.
		E)	none of the above.

7	A shuffle strategy is used to avoid

		A)	built-in bias.
		B)	accidental bias.
		C)	interviewer bias.
		D)	interviewee bias.
		E)	order bias.

8	Nominal scales are sometimes called

		A)	self-report scales.
		B)	contingency scales.
		C)	Likert scales.
		D)	social relationship scales.
		E)	ranking scales.

9	The most inaccurate sampling technique is

		A)	random sampling.
		B)	skip interval sampling.
		C)	sample point.
		D)	self-selection.
		E)	table of random numbers.

10	Researchers have discovered which of the following about telephone survey interviews?

		A)	The two methods do not produce similar results.
		B)	People feel uneasy about discussing sensitive issues with people they cannot see.
		C)	Fewer than 25 percent of large city contacts consent to interview face-to-face.
		D)	People give more socially unacceptable answers over the telephone.
		E)	Interviewers prefer to interview over the telephone.

11	All survey questions must be clear, accessible, simple, and .



12	In order to determine if an interviewee is consistent in responses, an interviewer might use a strategy.



13	A leaning strategy is often confused with questions.



14	The Bogardus Social Distance scale is designed to determine how respondents feel about and distances from them.



15	Determine sample size by the size of the population and the acceptable .

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