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Baye Cover
Managerial Economics and Business Strategy, 4/e
Michael Baye, Indiana University - Bloomington
Pricing Strategies for Firms with Market Power

Chapter Outline

Headline: Mickey Mouse Lets You Ride "For Free" at Disney World

  1. Introduction
  2. Basic Pricing Strategies
    1. Review of the Basic Rule of Profit Maximization
    2. A Simple Pricing Rule for Monopoly and Monopolistic Competition
    3. A Simple Pricing Rule for Cournot Oligopoly
  3. Strategies that Yield Even Greater Profits
    1. Extracting Surplus from Consumers
      1. Price Discrimination
      2. Two-Part Pricing
      3. Block Pricing
      4. Commodity Bundling
    2. Pricing Strategies for Special Cost and Demand Structures
      1. Peak-Load Pricing
      2. Cross Subsidies
      3. Transfer Pricing
    3. Pricing Strategies in Markets with Intense Price Competition
      1. Price Matching
      2. Inducing Brand Loyalty
      3. Randomized Pricing
  4. Answering the Headline
  5. Summary
  6. Key Terms and Concepts
  7. Conceptual and Computational Questions
  8. Problems and Applications
  9. Selected Readings




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